Lynda.com.Google.Website.Optimizer.Essential.Training

14. Advanced Techniques/Case study_ Bonobos.wmv

4. Classifying Website Optimizer/Using the adaptive model (auto-pruning).wmv

9. Building Real Tests/Running a multivariate test (demo).wmv

15. Non-Pageview Goals and Conditional Testing/Seeing results in the case study.wmv

7. Estimating Sample Size/General rules and tools to use.wmv

9. Building Real Tests/Running an A_B test (demo).wmv

5. Testing Types/Testing progression and when to use what.wmv

5. Testing Types/Sequential (and its flaws).wmv

8. The Basics of Website Optimizer/Does it hurt my SEO.wmv

7. Estimating Sample Size/Factors that influence sample size.wmv

3. Selling Testing in the Organization/Testing as a culture.wmv

3. Selling Testing in the Organization/Positioning testing in your organization.wmv

16. Testing Across Sub- and Top-Level Domains/Goal abstraction.wmv

11. Validation and Follow-Up/Wait, wait, wait.wmv

1. Introduction to Conversion Testing/The history of conversion testing.wmv

2. Post-Click Optimization/Who should we listen to.wmv

2. Post-Click Optimization/Learning the economics of testing.wmv

2. Post-Click Optimization/Learning the conversion lifecycle.wmv

13. Website Optimizer with Google Analytics/Why do we integrate with Google Analytics.wmv

10. Reading Reports/Working with the Variations_Combinations tab (A_B and multivariate testing).wmv

7. Estimating Sample Size/Website Optimizer's physical limitations.wmv

13. Website Optimizer with Google Analytics/Integrating Analytics with A_B tests.wmv

14. Advanced Techniques/Handling dependent sections.wmv

6. Identifying Test Pages/Finding a losing page.wmv

1. Introduction to Conversion Testing/Testing in other mediums.wmv

8. The Basics of Website Optimizer/Creating an account.wmv

12. Advanced Page Validation/Situations where page validation fails.wmv

6. Identifying Test Pages/Finding a popular page.wmv

13. Website Optimizer with Google Analytics/Integrating multivariate tests with Analytics.wmv

12. Advanced Page Validation/Reviewing alternatives with Website Optimizer.wmv

2. Post-Click Optimization/Understanding the anatomy of a split test.wmv

8. The Basics of Website Optimizer/Does it hurt my quality score.wmv

10. Reading Reports/Defining basic report elements.wmv

10. Reading Reports/Working with the Page Sections tab (multivariate testing).wmv

Welcome.wmv

4. Classifying Website Optimizer/Setting the design of experiments.wmv

13. Website Optimizer with Google Analytics/Case study Catalogs.com dot com.wmv

6. Identifying Test Pages/Using visual analytics.wmv

10. Reading Reports/Choosing a winner with estimated conversion rates.wmv

15. Non-Pageview Goals and Conditional Testing/Conditional conversion tracking.wmv

10. Reading Reports/Working with over time charts.wmv

17. The Website Optimizer Provisioning API/Overview and resources for more information.wmv

16. Testing Across Sub- and Top-Level Domains/Updating Website Optimizer code (x-top-level domain).wmv

10. Reading Reports/Understanding general UI features.wmv

4. Classifying Website Optimizer/Understanding architecture types.wmv

16. Testing Across Sub- and Top-Level Domains/Updating Website Optimizer code (x-subdomain).wmv

11. Validation and Follow-Up/Working with other tools for additional analysis.wmv

10. Reading Reports/Exporting options (PDF, XML, CSV, TSV, print).wmv

14. Advanced Techniques/Site-wide concept testing.wmv

11. Validation and Follow-Up/Running follow-up experiments with Website Optimizer.wmv